Work experience

ARTICULATE MARKETING, B2B CONTENT MARKETING AGENCY

EDITOR IN CHIEF: JAN 2022 - PRESENT

Responsibilities include:

  • Set and maintain the highest standards of quality for the agency's copywriting for ourselves and our clients

  • Build a thriving team of in-house and freelance writers, including training, development and recruitment

  • Lead the development of new strategy and content services

  • Work as part of the senior management team to formulate the company strategy and its execution, coordinate activities, plan and allocate resources

  • Co-run Studio operations

  • Brief, write and edit own writing

  • Lead Mental Health Allyship actives with Chief Happiness Officer (volunteer role)

TAYLOR WESSING, INTERNATIONAL LAW FIRM: MARCH 2020 - JAN 2022

INTERNATIONAL DIGITAL MANAGER

Responsibilities includeD:

  • Managing the international website, relaunched in 2020, including prioritising and managing the web development pipeline, acting as key stakeholder for the SEO strategy and running the global governance structure

  • Management of the UK firm’s e-comms strategy and execution, including supporting the deployment of a new CRM system and new GDPR consent and email automation processes

  • Ownership of the UK social media channels and strategy, including LinkedIn, Twitter and Instagram

  • Project lead for the development of the UK firm’s first podcast, and ongoing project stakeholder for subsequent seasons

  • Line managing a team of three digital marketing executives and matrix management of other members of the wider marketing team

TAYLOR & FRANCIS GROUP, ACADEMIC PUBLISHERS: APRIL 2017 - NOV 2019

CONTENT MANAGER: March 2018 - Nov 2019

Responsibilities executed included:

  • Planning and overseeing the implementation of a content strategy, editorial calendar and web development pipeline across three customer-focused websites

  • Creating and implementing an SEO strategy for customer-focused websites

  • Planning, project managing and working on cross-subject, multi-channel marketing campaigns, including How Researchers Changed the World: a podcast, sub-brand, website and subscription digital learning program

CONTENT EXECUTIVE: Jan 2018 - March 2018

Together with the Content Manager I worked to:

  • Implement and improve SEO across multiple customer-focused websites

  • Develop best-in-class email campaigns and journeys & support the rest of the team to do the same

  • Create and execute the subject-focused digital campaigns #100WomenInScience

social media executive & comms support: April 2017 - Jan 2018

  • I deployed a new social media strategy across five different subject areas, coordinating social media groups from across the business for each and developing and implementing new best-practice guidelines for the journals division. 

  • I also launched a new social media channel and executed a long-term campaign, including videos and Twitter Q&As, to attract and engage new followers interested in STEM subjects.

Articulate Marketing, Inbound content marketing agency

October 2012 - December 2016

writer & SENIOR WRITER

As the first full-time hire in a rapidly-growing marketing agency, I helped shape the culture and direction of Articulate and supported its growth by developing, for example, campaign streams and project management conventions. As a senior copywriter my core responsibilities included:

  • Writing & editing copy ranging from long from, such as A Dummies' Guide to Website Security for the sponsored Wiley series, to web copy for HP Public Sector and more.

  • Onboarding and managing clients, planning and executing multi-channel lead-capture campaigns for them, and providing analysis and reports.

  • Line managing a team of five writers and training new interns through an induction program I co-designed.

  • In-house content management for two company sites, building traffic on the Articulate blog from 12,000 monthly visits to 40,000.

Freelance writer: December 2013 - Present

live REVIEWS

  • BIDO LITO: print and online music/ theatre reviews

  • OXFORD TIMES: print and online music reviews (see portfolio)

  • DAILY INFO: 60+ music and theatre reviews for “your comprehensive guide to Oxford, UK.” (see portfolio)

  • NIGHTSHIFT, OXFORD’S MUSIC MAGAZINE: print and online live music reviews (see portfolio)

Copywriting & marketing

  • PEGASUS THEATRE: I provided temporary marketing support in March 2017

  • MAD RIVER LTD: I worked on a project for Clipper Teas in 2016, brainstorming copy for free gifts

  • LAUNCHPAD RECRUITS: May - Oct 2012 I initiated an inbound marketing campaign to support the startup’s launch including creating a content calendar, researching & writing blog posts, and developing and implementing a social media strategy

  • THE BRIGHTSIDE: Oct 2010 - June 2013 I created and populated online social media feeds for Rachel Bright (children’s author) and the global Brightside card and gift brand. I also managed a host transfer and shop creation for the Brightside website and developed new ideas for online marketing, including video promotions.

Additional work experience

Along the way, I've gathered useful admin, customer service and management experience in both temporary roles and these permanent positions:

  • January 2017 - June 2017: Commis chef/ kitchen manager, Isis Farmhouse, Oxford

  • January 2011 – November 2011: Office Manager, Abbeyheath Properties Ltd

  • August 2008 – November 2009: Tier 2 Telephone Operator, Community Legal Advice/ BSS

  • August 2007 – August 2008: Customer Advisor, Co-operative Insurance Services